To sell a board game to Hasbro, start by researching what they look for in new games. Then, create a polished prototype and prepare a pitch that highlights the game’s unique features and target audience. You can also consider attending game conventions or seeking the help of a game agent to get your game in front of Hasbro’s eyes. Finally, be prepared to negotiate and compromise as you work through the process with Hasbro.
Why Hasbro is a desirable partner for board game creators
There are several reasons why Hasbro is a desirable partner for board game creators:
- Wide reach: Hasbro is a global toy and game company with a wide distribution network, making it easier for creators to get their games into the hands of consumers.
- Established reputation: Hasbro has a well-established reputation in the toy and game industry, which can lend credibility and prestige to a creator’s game.
- Financial backing: Hasbro has the resources to invest in marketing and promoting a game, which can help it succeed in a crowded market.
- Licensing opportunities: Hasbro has a large library of popular intellectual properties, such as Monopoly and Transformers that creators can potentially license and incorporate into their games.
- Experience and expertise: Hasbro has decades of experience in game design and production, and can offer valuable guidance and support to creators in developing and refining their games.
Overview of Hasbro’s current product line
Hasbro is a global toy and game company that offers a wide range of products for children and adults. Here is an overview of Hasbro’s current product line:
- Board games: Hasbro is known for its classic board games such as Monopoly, Clue, Risk, Scrabble, and Trivial Pursuit. They also produce modern games like Betrayal at Baldur’s Gate and Ticket to Ride.
- Card games: Hasbro produces popular trading card games such as Magic: The Gathering and Pokémon Trading Card Game.
- Action figures: Hasbro has a strong presence in the action figure market with lines like Transformers, G.I. Joe, and Star Wars.
- Dolls: Hasbro’s doll lines include Baby Alive, My Little Pony, and Disney Princess dolls.
- Nerf products: Hasbro offers a variety of Nerf blasters, foam darts, and targets for children to enjoy.
- Play-Doh: Hasbro produces Play-Doh modeling compound sets for children to create with.
- Preschool toys: Hasbro offers a range of preschool toys under the Playskool brand, including Sesame Street and Mr. Potato Head toys.
- Roleplaying games: Hasbro owns Wizards of the Coast, which produces Dungeons & Dragons and Star Wars: Roleplaying Game.
Hasbro’s target market and audience
Hasbro’s target market and audience vary depending on the product category, but generally, its products are designed for children and families. Here is a breakdown of their target audience for some of their major product lines:
- Board games: Hasbro’s board games are designed for players of all ages, but are particularly popular with families and groups of friends.
- Card games: Hasbro’s card games are targeted toward children and teens who enjoy collecting and playing card games.
- Action figures: Hasbro’s action figures are targeted toward children, particularly boys who enjoy action and adventure.
- Dolls: Hasbro’s dolls are primarily marketed towards girls aged 3-8, but can also be enjoyed by collectors and fans of the franchises they represent.
- Nerf products: Hasbro’s Nerf products are targeted toward children aged 8-12 who enjoy active play and competition.
- Play-Doh: Hasbro’s Play-Doh sets are targeted toward preschool-aged children who enjoy sensory play and creating.
- Preschool toys: Hasbro’s preschool toys are targeted toward children aged 2-5 who are learning and developing through play.
- Roleplaying games: Hasbro’s roleplaying games are targeted toward teens and adults who enjoy tabletop gaming and immersive storytelling.
How to sell a board game to Hasbro
Selling a board game to Hasbro can be a challenging process, but here are some steps you can take to increase your chances of success:
- Research Hasbro’s interests: Study Hasbro’s product line and look for gaps or opportunities where your game could fit in. Also, research their submission guidelines and requirements.
- Create a prototype: Develop a polished prototype of your game, including rules, game pieces, and packaging. Ensure that your game is unique, engaging, and easy to understand.
- Prepare a pitch: Craft a pitch that showcases the unique features of your game and its target audience. Be prepared to explain why your game is a good fit for Hasbro’s product line.
- Attend game conventions: Attend game conventions and meet with Hasbro representatives. This is an opportunity to network and get your game in front of their eyes.
- Seek the help of a game agent: Consider seeking the help of a game agent who has experience working with Hasbro. They can provide valuable insights and guidance throughout the submission process.
- Negotiate and compromise: If Hasbro expresses interest in your game, be prepared to negotiate and compromise on certain aspects of the game. Work with them to make necessary changes and ensure that your game fits their product line.
What kind of board games is Hasbro interested in?
Hasbro is interested in board games that are unique, engaging, and fit their product line. They are open to both classic and modern games that appeal to a wide range of ages.
How do I submit my game to Hasbro?
Hasbro has a submission process on its website that outlines its guidelines and requirements. You can also attend game conventions and meet with Hasbro representatives to pitch your game.
What should I include in my submission to Hasbro?
Your submission should include a polished prototype of your game, rules, packaging, and a pitch that showcases the unique features of your game.
What happens after I submit my game to Hasbro?
If Hasbro is interested in your game, they will contact you to discuss further. This may involve negotiations and revisions to your game to ensure it fits their product line.
How long does it take for Hasbro to review my submission?
Hasbro does not provide a specific timeframe for reviewing submissions. It can take several months or longer depending on the volume of submissions they receive.
Should I work with a game agent to sell my game to Hasbro?
Working with a game agent who has experience selling games to Hasbro can provide valuable insights and guidance throughout the submission process. However, it is not necessary to have a game agent to sell your game to Hasbro.
In conclusion, selling a board game to Hasbro can be a challenging process, but it is possible with careful preparation, persistence, and patience. Hasbro is a desirable partner for board game creators due to its extensive product line, market reach, and reputation. To increase your chances of success, research Hasbro’s interests, develop a unique and engaging prototype, prepare a pitch, attend game conventions, and be prepared to negotiate and compromise.